Hi there!
Iām Tako, a design researcher and strategist with a business backbone and the wings of branding!
I have developed product, brand, and creative strategies for many inspiring brands, such as National Geographic, KFC, McDonaldās, Northwell Health, and many others.
I hold a Strategic Design and Management MS degree from Parsons School of Design, which extended my toolkit in designing thinking methods, user-centric design and research.
Scroll down to see some of my recent projects!
Here are a few of my awards:
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Cannes Young Lions Bronze Medal 2016
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Cannes Young Lions Silver Medal 2017
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KIAF Bronze in Design and Branding Craft 2021
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KIAF Silver in Design & Branding 2021
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Design Intelligence Award Shortlist 2022
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James Rozanski Memorial Scholarship 2022
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Redberry Agency of the Year 2021
The brands I have worked with:
As a little kid, I was obsessed with a book called "I Want to Know Everything." How do the leaves turn yellow? Or Why do the falling stars have tails? This book quenched my boundless curiosity by answering many such riveting questions, and that same curiosity propelled me toward becoming a design researcher and strategist.
My design superpower lies in my ability to combine empathy, strategic thinking, and creativity to solve complex problems. I have a deep understanding of human-centered design principles, which allows me to empathize with users, uncover their needs, and design experiences that truly resonate with them. Additionally, I have a knack for synthesizing insights from user research, market trends, and business goals to envision innovative solutions.
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By leveraging systems thinking, I can see the big picture and design holistic experiences that address not just immediate needs, but also anticipate future challenges. My superpower is not just about creating visually stunning designs, or innovations with WOW effect, but about using design as a strategic tool to drive meaningful impact for both users and businesses.
Iām the one who always sees the glass as half full and takes on the growth potential. I can not wait to see us turn the world crisis around, end hunger, cure cancer, and enjoy a world of equal opportunities. When I get old, I want to tell a story of how we won.
So if our paths cross in the future, I promise you'll love working with me. I have a special talent for finding myself in the best teams.